Being creative is good business sense…

The arts, being creative, thinking outside the box, brainstorming, throwing ideas around, not judging, playing, trying things on, inventing, engineering, dreaming, meditating… all verbs that bring us to innovative ideas that can turn your business around, bloom high returns, and even save your business if you are in trouble.

buffoonery workshop drawings

Unfortunately, there is a world out there that doesn’t seem to want to teach, or guide our young (and older) this way. The results or pending results are not promising. If we don’t have dreamers who are permitted to drift off into potential brilliance, or employees who, in play, discover just the right answer for a serious business quandary, then we are stuck.

The following article addresses this subject in relationship to America, but I believe this dilemma runs around other parts of our world, including Canada. Especially after our very conservative election, we need to pay extra attention.

By Laura Seargeant Richardson

Play Power: How to Turn Around Our Creativity Crisis

The division between work and play is a myth. If America is going to teach its youth to innovate, we need to unite the two.

Nearly a decade ago, John Howkins wrote a book called The Creative Economy: How People Make Money From Ideas. Similarly, Richard Florida identified the “creative class” and suggested that innovation would come from a “super creative core.” But somehow, even with this knowledge, we have fallen further behind.

Read the rest of the article by Laura Seargeant Richardson for the Atlantic

For more on the subject I encourage you to read Daniel H. Pink’s “A Whole New Mind”

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